WordPress is not inherently better for SEO

In response to a thread on Reddit, Google search advocate John Mueller says there’s no inherent SEO advantage to using WordPress compared to coding a website yourself.

A thread on the r/SEO forum asks a familiar question many professionals come across in their careers.

Is WordPress better for SEO than coding your own website?

Other variations on that question include, “is WordPress better for SEO than Wix?” or “is WordPress better for SEO than Wix?” [insert CMS here]?”

No matter how you ask, the answer is always the same.

WordPress It is not inherently better for SEO than any other option. It is one of the many ways to create a website that ranks on Google.

Mueller on WordPress for SEO

In response to whether using WordPress is better for SEO than coding your own site, Mueller states:

“Not for SEO, but you can focus more on content if you don’t spend all your time building a new CMS for yourself. (some people prefer to do a CMS, so YMMV)”.

As Mueller says, the most significant advantage WordPress offers is ease of use compared to hand-writing code.

However, that is only to the advantage of the website owner. It makes no difference to Google if a website is built with WordPress.

This question comes up frequently and is worth checking out due to the misinformation going around about WordPress and SEO.

For example, take the second most upvoted comment on the Reddit thread directly below Mueller’s.

One individual claims, “Google knows WordPress well,” as if Googlebot could crawl WordPress sites more efficiently than other CMSs.

That is false, although the myth persists that WordPress is better for SEO.

Google's John Mueller: WordPress is not inherently better for SEOScreenshot from reddit.com/r/seo, December 2022.

To learn more about the SEO capabilities of WordPress compared to other content management systems, check out this article by SEJ founder Loren Baker.

Baker lists the 25 best SEO-friendly alternatives to WordPress and the pros and cons of each:


Featured image Melisa Parlak/Shutterstock