Best for Website Features: Wix
Wix wins this at a gallop, with a copy 4.9 Rating of 5 compared to much lower than WordPress.com 2.1.
A key difference is SEO support, a crucial area for small businesses. WordPress.com gives you some of the features you need, but unlike Wix, it doesn’t give you guidance on SEO best practices when you’re building your website.
In other words, you should have a solid grasp of SEO if you’re building a website with WordPress.com, whereas with Wix, you’ll receive constant guidance and suggestions to help you conquer those unforgiving search engines.
Similarly, WordPress.com plugin store offers fewer “no code” options than Wix, which means you need to have knowledge of the languages used by computers to be able to use most WordPress plugins. If you can’t code, you’ll have a hard time fully appreciating the extensive list of WordPress plugins.
In stark contrast, through Wix, you have access to over 300 apps, all of which require no prior knowledge of coding and are much simpler to set up and use. Also, most of them are free and made in-house which makes it much easier for beginners.
Finally, marketing is another very important area where Wix is making progress while WordPress.com is barely out of the starting gates. With the latter, the only marketing support on offer is through third-party apps, while Wix offers built-in email marketing tools and extensive social media features.
Wix not only wins by a wide margin, but also keeps getting better. Since our last round of research in 2020, the website builder has improved its website’s feature score by a respectable 18% in 2023.
While, on the contrary, its competitor WordPress.com’s failings in the features department are seriously damaging its credibility as a small business website builder.