Wix Review: The Easy Website Builder That Won’t Hold You Down

Wix was one of the original website building services, combining hosting with simple web design tools that made it possible for just about anyone to create a functional website if they had an hour or so to spare.

In recent years, it has done a great job of expanding its functions and features, making it easy to create a broader range of websites covering everything from online stores and hobby sites to media showcase sites and more. . It’s also developed a robust “app” ecosystem, so if there’s something you can’t do with the basic set of tools, you can probably find another way to do it via an extension.

As a result, Wix has become one of the most versatile and comprehensive website builders around, but has it made it less of a tool for novice or more casual users?

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Wix Review: What Do You Get For The Money?

It’s definitely hard to beat the entry-level price of Wix, since it’s free to design a site and launch it. Paid plans start at £4 per month and scale up to £27 per month for the Business VIP plan with unlimited bandwidth and a full suite of ecommerce features. Wix even scales to handle large enterprise clients with professional support and custom plans, so the only real limit is your budget.

The basic £4 per month Connect Domain plan has the same 500MB of storage as the free plan, but increases the monthly bandwidth limit from 500MB to 1GB and allows you to connect a custom domain name, although you’ll need to pay by the domain name separately.

Upgrade to the £7.50 per month combo plan and Wix includes a free domain name, removes all Wix ads, and increases storage and bandwidth to 2GB and 3GB respectively, while letting you upload 30 minutes of streaming video.

From there, the £11 per month Unlimited and £21 per month VIP plans give you unlimited bandwidth and 10GB and 30GB of storage, plus an hour or five hours of video streaming, along with additional apps and support. improved customer.

If you need eCommerce features, you should upgrade to the Business plans. Business Basic, at £15 per month, gets you a custom domain, free for a year if you buy it from Wix, along with secure online payments and customer account support. Bandwidth is unlimited, but storage and video are capped at 20 GB and five hours. With Business Unlimited, at £20 per month, this increases to 35GB and ten hours, plus you’ll be able to offer some products and services via subscription plans. The £27 per month Business VIP plan removes the video limit and increases the storage limit to 50GB, while adding custom reporting and priority support.

All of the above prices apply when you pay annually in advance, and become significantly more expensive if you pay month-to-month.

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Wix Review: How Easy Is It To Set Up?

Wix still makes it incredibly easy to get up and running, despite the expansion of features and capabilities. You can sign up for a new Wix account or through an existing Google, Facebook or Apple ID, and start building your first website in minutes.

Wix primarily takes a wizard-based approach, asking you what kind of website you want to build and what your basic goal is in creating it. From there, you can use the site builder tool to set something up quickly, based on ready-made layouts and themes, or select a specific template to work with and handle basic building and editing from scratch.

Wix Review The Easy Website Builder That Wont Hold You

You can also choose whether you want to connect your Wix site to an existing domain or simply work within Wix’s free domain structure, with your existing site being part of a subdomain under Wix. This, along with Wix’s free plan, allows you to get your first site up and running without any monthly outlay, although you are restricted in how much storage and bandwidth you can use and what features will be available.

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Wix will also set you up with a new domain and even suggest relevant URLs it found available. Domains are usually free for the first year, but only once you agree to one of the more expensive paid plans; it’s a bit of an expect with the free or basic £4 per month plan.

Wix Review: What’s It Like to Use?

Wix’s template-based approach offers a good balance between ease of use and flexibility. Once you have your basic structure and layouts in place, it’s extremely easy to make global changes through site themes that give you different font and color schemes, or by selecting individual elements and customizing them. It also helps that Wix has a good set of media management tools for uploading and managing images, audio, and video, plus a good selection of clipart and stock photography. You can use the stock stuff while building your site, even if you change it to something more distinctive later on.

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Meanwhile, the built-in photo and image editing tools give you some features to adjust and edit your content from within the Wix interface itself. On the photo front, we’re talking about affordable filters and basic enhancements and adjustments rather than pro-level tools, but that’s really what you need at this level to maintain a consistent look.

The biggest point in favor of Wix is ​​its flexibility. While other site builders lock down the layout and structure to keep things simple, Wix makes it easy to add sections or pages, galleries, social media, interactive features, and more. There are more specific tools for blogging or developing featured content, along with widgets and embed code apps. Crucially, an extensive app store gives you a wide range of additional features to explore, both from Wix and from third parties.

If you need to add reservations for professional services or reservations for a restaurant, there are dedicated applications. The same goes for support forums, comments, social media, and donations. Most come with a cost attached, but you can usually install and play with the app before spending any money.

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Wix scores brownie points for providing step-by-step guides for some of its more complex features and you don’t even need to search for them; they are often presented when you first use a specific tool or application. These do a good job of covering the tasks and processes involved and can be really helpful for nervous users who, for example, might be setting up an online store for the first time.

Wix Review: Is It Good for Ecommerce?

Wix supports e-commerce through its own Wix Store app and through a variety of third-party extensions, which can help you set up your own store or work through existing stores like Amazon, eBay, or Etsy. Self-published authors and artists will also find integrations for major print-on-demand services.

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For many people, Wix’s own tools will be more than adequate. It’s easy to add products to your catalog, set up your inventory, and integrate online payments through PayPal and/or Wix Payments. There are also tools for marketing via email or social media, along with tools for creating prepaid postage labels and tracking deliveries.

It’s not perfect: the templates for the product pages are global, which means you can’t treat different product categories differently, but that’s not a huge problem for, say, artists selling prints or other small businesses that they specialize in a handful of product lines. . If you’re planning something more ambitious, you might want to look at third-party apps or website builders designed more specifically around eCommerce sites. Here, the likes of Squarespace and Shopify have a clear specialist advantage.

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Wix Review: What Other Features Does It Have?

Wix has useful integrations with Google Analytics, Google Ads, and Facebook for site marketing and visitor reporting purposes, along with comprehensive SEO and site inspection tools, including a Get Found on Google Wizard that guides you through the steps. easiest and free to improve your site search rankings.

You also get tools to develop promotional videos and site logos and to create Facebook and Instagram ads. You don’t necessarily need to worry about these things when you’re starting out, especially if you’re just building a basic web presence, but it’s nice to have it there to support your site as it grows, especially if it supports your business.

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Wix Review: Is There Anything You Could Do Better?

This isn’t so much a problem as a deliberate choice on Wix’s part, but where other website builders have moved towards a responsive design, with a version of their site that adapts to desktop or mobile browsers, Wix takes a different course. It effectively recreates your desktop site as a basic mobile site, then expects you to handle the two as separate entities.

Once you’ve built your mobile site, changes to the structure or layout made in one version won’t be reflected in the other, which could be problematic. New sections and content carry over though, so it’s not like you have to do absolutely everything twice.

On the one hand, this makes it easier to make sure your website looks good on mobile and isn’t a terrible nuisance that’s impossible to use. On the other hand, you still have to manage and verify the two versions when you make a change, while the mobile templates look a bit like they were built around the screens and user interfaces of a few years ago rather than the devices and software. which we are using now. If you’re looking for a cutting-edge mobile website design, this probably isn’t your best option.

Wix Review: Should You Sign Up?

With just a few caveats, yes. Wix excels at making building simple websites easy, but provides all the tools and features you need to turn that basic presence into something more sophisticated.

You can start with a free account, while you play around with styles and content, then add more features and move to a paid plan as your site evolves. There are areas where other website builders have a stronger set of features or provide clearer guidelines to follow, but Wix’s flexibility means it does almost everything right. It’s a great service for beginners, and there’s no need to keep going as your needs and skills grow.

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