Wix eCommerce Review 2022: Features, Pricing, and More

An extension of Wix itself, Wix eCommerce throws its hat in the ring as a solidly built, easy-to-use eCommerce platform.

Who is Wix eCommerce for?

Wix eCommerce is an easy to use and easy to navigate store builder. It does an excellent job for small businesses, as it’s streamlined, intuitively customizable, and virtually foolproof. That said, it’s probably not the best option for larger businesses, as large inventory warehouses can cause back-end loading delays.

The simple fact is that Wix eCommerce is not designed for a massive conversion funnel or a very high inventory turnover rate, but rather it is developed for sole proprietors and small businesses.

Wix eCommerce Features

Using Wix eCommerce in its full functionality is directly associated with its streamlined and intuitive eCommerce features.

product differentiators

Even before you list a product, Wix gives you the option to sell something physical, a good that will be shipped, or digital. They also offer digital download or print-on-demand options. Reducing product types allows you to better optimize your Wix store and better display your offers.

Wix eCommerce product edit page with a prompt to select Physical or Digital as your product type.

Adding a new product starts by categorizing its type. Image Source: Author

Drag and drop construction

There’s nothing easier than a drag-and-drop builder, and Wix takes that ease to new, intuitive levels. It’s impossible to mess up the creation of a product page, and you can even drag to import images and videos alike in the media editor.

A placeholder product drawing of a lipstick with a popup option to upload an image or video.

Showcase your products easily with the image and video uploader. Image Source: Author

abandon cart

If a customer proceeds through the checkout process but then abandons their cart before making a purchase, that inevitably affects your bottom line and customer lifetime value. Recovering those lost potential sales should be an essential part of your sales tactics.

Wix eCommerce has an abandoned cart feature that automatically sends emails to customers who leave items in their cart as a point of contact to bring them back into your sales pipeline.

social selling

Wix allows you to integrate with social media platforms to advertise your products. Social networks are an increasingly important component of sales and a good positioning strategy.

The Facebook and Instagram icons emanate from a megaphone illustrated above the text for advertising on Facebook.

Spread the word about your products on social media. Image Source: Author


Wix eCommerce has built-in search engine optimization (SEO) tools to help your Wix online store rank higher in search engine results. The sites are also mobile-optimized and also guide you through important SEO features like alt text and keyword settings for your pages and website.

coupon creator

One of the most useful and specialized features that Wix eCommerce offers is a custom coupon creator for individual items, categories, or even entire customer purchase orders.

While other systems may have paid coupon maker extensions, this maker is a standard feature of a Wix eCommerce plan, opening up and optimizing multiple functions of your sales and marketing strategy.

The Wix eCommerce Coupon Creator screen showing options for creating promotional codes including $ off, % off, free shipping, etc.

Create custom coupons in bulk or select as you like. Image Source: Author

Obtain products externally

Maybe you want to test the waters of e-commerce but don’t want to create and sell your own products. Wix eCommerce has a unique solution for that: source products externally and sell them through your store.

You can add an extension to source products through an online marketplace and sell them online through dropshippers, which means you eliminate the overhead and setup costs of selling your own products.


Browse through dropshipping options and sell virtually on your end. Image Source: Author

The ease of use of Wix eCommerce

It cannot be overstated how easy Wix eCommerce is to use. The drag and drop builder is not only easy to use because it’s drag and drop, but Wix has refined the process to be more intuitive.

You can quickly upload your media and the customizable fields become clear. The dashboard is simple and the navigation makes a lot of sense.

You can click through the sections and get a clear idea of ​​what needs to be done, thanks to its progress tracker that suggests next steps.

If you prefer to do it a bit more on your own, you can turn those suggestions off without sacrificing much direction. When creating a Wix site, you don’t need any coding or web development experience.

Even the analytics are easy to see at a glance, as are its customer management tools. You can see when customers are online and also communicate with them directly through their chat feature, or you can browse their customer history index.

Additionally, Wix eCommerce has toolbars full of options relevant to various stages of site creation. They are not confusing and are always directly related to the section you are in.

The Wix eCommerce Product Promotion Toolbar features options to create a coupon, make a promotional video, edit SEO, and more.

If you are interested in promoting a product, Wix eCommerce has a toolbar for that. Image Source: Author

Wix eCommerce Pricing

Wix’s eCommerce cost is relatively nominal, low enough not to affect a break-even analysis. There are three tiers: Basic at $23/month, Unlimited at $27/month, and VIP at $49/month.

All three options give you a single connected domain, zero Wix ads, and unlimited bandwidth. When it comes to data storage, their basic plan has 20GB while the VIP goes up to 50GB.

These storage options may not be enough for large businesses, but they are perfectly suited for small businesses.

Many businesses will opt for the mid-tier price because for a little more you get nearly double the storage, plus other useful features like a logo maker and auto-resize for sharing on social media channels.

Wix Ecommerce Support

Wix has excellent support for online stores and regular websites. First of all, they have a wealth of online resources to tackle just about any learning curve issue. Plus, as you build, there are helpful guides and tips along the way.

If you have specific questions, their in-house customer service team is quick and knowledgeable. You can reach them via live chat, which first introduces you to a very easy-to-use chatbot that takes your basic account and issue information and connects you to a representative fairly quickly.

They also offer phone support from 8 am to 8 pm EST, Monday through Friday. Whether it’s chatting or speaking directly with a representative, they know what they’re doing and are happy to help.

Wix Ecommerce Benefits

Ease of use and peace of mind are some of the most significant benefits of Wix eCommerce. You know that creating your site won’t be a frustrating process and you don’t have to hire a developer.

It’s a foolproof builder, so you’ll always get a functional and attractive site.

Built-in features make your ecommerce life a little easier, and their legendary support is always there to help.

Small businesses should love Wix eCommerce

This is an online store builder built for the small business community. Whether you’re just starting out or looking to branch out, Wix eCommerce is a safe bet.