Wix announces a new way to edit SEO settings at the page level

Wix announces new SEO settings that provide 100% control of critical SEO technical data at the page level in one place.

This update gives SEOs and businesses the option to customize SEO-related technical factors such as structured data on a page per page level from a single settings page.

Wix and SEO

Wix was initially known as a service that made it easy for businesses to create beautiful websites online.

But Wix was criticized for lacking basic technical SEO capabilities, such as adding structured data.

For the past few years, Wix has focused heavily on site performance and SEO.

That effort includes an SEO Advisory Council made up of trusted people from the search marketing community who are tasked with helping Wix grow and improve.

Today, SEO agencies not only offer Wix as a solution for clients, but also use Wix for their own sites.

In terms of core web vitals, which is a collection of user experience speed metrics, the data is clear that Wix sites outperform popular solutions like WordPress.

Wix Core Web Vitals Performance

What’s new is that Wix customers can now exercise full control of each page, but from one place, making updating a site much easier.

New Wix SEO Settings

Wix SEO Settings does two main things from a settings page:

  1. Provides an overview of SEO settings across the entire website.
  2. Offers a way to edit those SEO settings

Wix SEO Settings allow its users to apply technical SEO settings to an entire section of a website or a selected group of pages.

The big change is that users can do the same from the page-by-page SEO settings, without having to jump to the page itself.

This change applies to the following technical SEO factors:

  • meta tags
  • Title tags
  • Review and edit URL slugs
  • open chart data
  • structured data
  • Check indexing status

One question I had was, what happens if you code custom structured data and Google later updates their structured data requirements to qualify for rich snippets?

Einat Hoobian-Seybold, SEO Product Lead at Wix, answered that question:

โ€œOnce a user is manually editing or adding new structure data, it overrides the Wix defaults, but users can restore the original defaults and be fully eligible for all presets at any time.

In either case, Wix has validation on the structured data, so if a user is missing a required field due to changes made or made by Google, the user will be notified about it.โ€

This new functionality is currently offered in English and will be rolled out to other languages โ€‹โ€‹at a later date.

Wix describes how the new SEO settings work:

โ€œIt is accessible from the SEO Tools section in the Dashboard, for EN users and will be gradually rolled out in other languages.

Users receive a report of all your site’s meta tags in one place, for home pages and product pages.

They can click on each page to open an editing panel and customize the meta tags, URL slug, index status, structured data markup, and more for the selected page.โ€

The feature is currently available for home pages and product pages.

According to Wix:

โ€œThe new Wix SEO Settings tool allows users to review and edit their meta tags for each page, as well as their URL slug, indexability, open chart tags, structured data markup, robots meta tags and even more, all from one single place in the Wix Dashboard.

This update helps users be more efficient and save time when working on their SEO strategy, especially those running larger sites, by giving them the flexibility to work faster, smarter, and at scale.

Users can use new SEO settings for home pages and product pages, with more page types to come, like blog pages, and additional features like bulk meta tag editing.โ€

Wix is โ€‹โ€‹a solid option

Now there are many solutions available to suit different needs, including WordPress.

The value of Wix is โ€‹โ€‹the ability to easily create an engaging online presence that is optimized for search performance and relieves the user of having to deal with the underlying technology.

Read more about using the Wix SEO Settings tool at the page level:

Edit Per Page: Manage SEO on Pages of Your Wix Site at Scale

Featured image from Shutterstock/Red Fox studio