What is a website builder? Forbes Advisor UK

A website builder allows you to create a website with no coding experience. It’s a convenient solution for freelancers, small business owners, or anyone who wants to quickly set up a website without spending too much time or money. These use a drag and drop interface that is intuitive to use and offers a lot of flexibility and customization. This article explains what website builders are, what they are best suited for, and what features they offer.

crack the code

A website builder is a tool that allows you to create a website with no coding experience. There are two different types of website builders: online and offline. An offline website builder is software that you download to create the website on your personal computer. Online website builders are web-based and allow you to create and edit your website directly on the company’s server.

This article focuses on online website builders like Squarespace, Wix, and Weebly. We’ve also put together a list of our top 10 website builders for easy comparison.

How website builders work

A website builder converts your drag and drop commands into code. They can be hosted by the company or connected to your hosting provider. Most website builders offer a selection of themes or templates that are suitable for different types of websites. For example, a portfolio would use a different template than an eCommerce store. Once you select a template, you can customize many of the features. Depending on the website creator, this includes things like fonts, layout, and size of text and images. You can also add contact forms and embed videos.

Website Builder Features

A website builder makes many of the complicated aspects of running a website simple and intuitive. Here is a list of some of the more common features.

Drag and drop interface

Many website builders allow you to drag and drop the components of a web page to design it as if you were assembling a collage. This could be text, photos, video, or any other component on your web page. Each website builder offers different flexibility for customization options. Some companies use themes that are more difficult to adjust, while others allow you to customize almost every aspect of the website.

Storage of images and videos

Website builders make it easy to upload images and videos. With Squarespace, for example, you’ll have access to an image gallery in your account. In this way, you will be able to edit and delete photos and videos from different pages, but still store and refer to them in the future. Storage capacities generally vary by subscription plan.

Hosting and domains

When you’re building a website, you need two components in addition to the design: a website host and a domain name (the URL used to navigate to your site). Many website builders offer all three services. If you already have a domain name but want to use a different website builder (for example, you bought your domain name through GoDaddy but want to use Wix for design), you’ll need to migrate your domain to the new platform.

Third Party Integrations

Website builders make it easy to integrate third-party apps like social media feeds or shopping carts. Lead capture forms are another commonly used integration, allowing customers/prospects to provide their information and download it directly into their preferred CRM or data repository.

mobile compatibility

Because so many people surf the web, mobile compatibility is an important feature for any website. Many website builders integrate this feature automatically and allow you to view the mobile version of your website while you edit it. Some may even thoughtfully adjust elements of their site so that one design works well across multiple platforms.

business email

Most website builders come with the ability to create an email address with your domain name as an extension. Some always charge extra for this feature, while others offer one or two free emails and charge for each additional email, so make sure you choose the best plan for your needs.

SEO analytics

While many people use Google Analytics to evaluate traffic, most website builders come up with their own form of traffic analysis that is easier for laymen to follow. This will give you information about the websites your traffic is coming from and how viewers found you. If you are actively trying to develop your SEO and expand the reach of your website, you may need to invest in analytics-specific software. However, for most individuals and small businesses, the information available through their website builder is sufficient.

Do I need a website builder?

If you want to create a website and you have no coding experience, a website builder is the easiest way to go. The other option is to build your website yourself, but this requires coding skills or hiring a professional. The benefit of hiring someone is that you are in full control of how the website looks.

When you work with a website builder, you’re likely to run into design challenges that the website builder doesn’t support. For example, let’s say you want a dropdown menu, but the theme you’re using doesn’t offer that feature. Or, you may love a particular template, but find that you can’t change the color theme.

Every website builder and every theme within it has different limitations, and often you just learn what those are as you go. If you don’t need complete creative control, you’ll find that the best website builders offer more than enough features to create a professional website.

Bottom line

A website builder is an ideal solution for freelancers, small businesses, or anyone who wants to set up a website quickly, easily, and without a huge investment. Many offer the option of a free plan using the website’s subdomain. The monthly subscriptions are much lower than those of a professional web developer. As long as you’re not too concerned with the minutiae and are flexible about how your website will look, you’ll find that there’s plenty of room for creativity in a way that’s easy and intuitive to understand.

Frequent questions

Which online website builder is better?

We’ve put together a list of our top 10 website builders. We considered many factors when creating this list, including price, features, storage and bandwidth allowances, reviews, and unique value proposition. Some of the top website builders are Weebly, GoDaddy, Wix, and Squarespace.

What is the easiest way to build a website?

How much do website builders cost?