Webflow vs Wix: No-Code Website Builder Comparison

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Through no-code development platforms, users and teams with no prior programming experience can develop full-featured websites, web apps, and mobile apps. Webflow and Wix are popular no-code website builders for hobbyists, small businesses, eCommerce stores, and even large enterprises. But before you start building your next website, you need to decide which solution is best for you.

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What is webflow?

Webflow is a no-code visual web development platform, complete with a huge marketplace of templates, frameworks, and plugins. In Webflow, an organization can create a complete and scalable business website without a development team.

What is Wix?

Wix is ​​a visual website builder used to develop HTML5 websites and mobile apps. Wix users get access to a wide variety of customizable templates, a reliable web hosting service, and built-in SEO tools.

webflow vs. Wix: Head to Head Comparison

While Webflow and Wix have many similar website building features, Webflow is designed more for experienced developers who want to take advantage of its HTML/CSS capabilities and other advanced features. Wix, on the other hand, is a more beginner-friendly option that offers a unique AI website design feature, as well as plenty of other drag-and-drop customization options.

SEE: Everything you need to know about using low-code platforms (free PDF) (TechRepublic)

Feature webflow wix
Code-free development Yes Yes
search engine optimized Yes Yes
e-commerce support Yes Yes
HTML/CSS editing Yes Nope
customizable themes Yes Yes
app market Yes Yes
AI website design Nope Yes
Mobile application development Nope Yes

SEO support

Building a website is useless if no one can find it. Webflow provides SEO features such as structured data, search engine instructions, and canonical tags. Webflow also has advanced features like code minification and page speed optimization; although these features are best used by experienced developers.

Wix doesn’t provide as many advanced features, but it does provide the SEO features most websites will need, such as search engine instructions and XML data. Wix also includes an easy-to-use SEO wizard that makes the entire search engine optimization process easier for a beginner.

e-commerce support

Both Webflow and Wix provide extensive eCommerce support, including product management, sales pipeline integration, and payment gateways. In both, you can use themes and templates to create a beautiful and professional eCommerce site.

However, most of the more advanced eCommerce features available in Webflow are not native; require plugins and integrations. Comparatively, Wix offers more built-in eCommerce features, including unlimited products, digital downloads, subscriptions, and a native POS system.

HTML/CSS code customization

Webflow provides an internal HTML/CSS editor. Developers who are familiar with HTML/CSS can achieve more granular control over the appearance of their site. But while HTML/CSS can be used to customize a website more than a visual editor could, it requires development skills.

Wix does not provide an internal HTML/CSS editor, but it does have very strong WYSIWYG (what you see is what you get) visual development features. The Velo tool in Wix provides more advanced levels of customization, yet within a visual development format.

SEE: Hiring Kit: Back-End Developer (TechRepublic Premium)

Templates vs. Themes

As of 2022, Webflow has over 1,000 responsive website templates, including business, portfolio, and blog designs. These templates can be modified using a combination of visual development, HTML/CSS, and plugin integrations.

Similarly, Wix has over 500 mobile-optimized templates for any type of business. These templates can be modified through the WYSIWYG editor and integrated with more than 250 web applications. However, with Wix, you can’t easily switch templates; you need to start from scratch every time.

app market

Webflow has a full integration library for advanced features like email marketing and drip campaigns, analytics, eCommerce support, and premium content. However, these integrations often require modifications or embedded code.

Wix also provides apps, but these apps tend to be easier to integrate. With just a few clicks and some minor customization, any app can be added to any template. The easiest apps to use are made by Wix.

AI website design

In Webflow, your website must be designed by a human, even if that human doesn’t need to code. Of course, until recently, that was self-evident.

But recently, Wix launched its Wix ADI platform, which uses artificially intelligent design to create a personalized website based on the user’s design preferences. While this is not advanced AI, it can be used for lightning-fast website deployment.

Applications development

Webflow is working on its app development functionality, but it’s not quite there yet. While you can theoretically develop an app in Webflow, a developer should export and work on it to become a truly native app.

Wix provides a no-code branded app builder. While the app will be somewhat limited in terms of customization and functionality, a brand can create an app from start to finish within the Wix visual editor.

blogging features

Webflow’s blogging features are generally more robust. Due to its support for HTML/CSS code and dynamic drag-and-drop elements, Webflow natively supports beautiful and well-customized blogs.

Meanwhile, Wix’s blogging functionality is straightforward, simple, and fast. For those who want to get a blog and blog posts up and running quickly, Wix streamlines the entire process.

Choosing between Webflow and Wix

You can create a full-featured professional website in Webflow or Wix. However, you may find one more difficult to use than the other, depending on the needs of your organization. Check out the templates, themes, plugins, and integrations available for each; you may find that only one platform does what you need it to do.

Webflow is ideal for users who want the ability to customize their code and incorporate advanced features. And despite its lack of mobile app functionality, it offers a host of plugins and integrations for many different purposes.

Comparatively, Wix is ​​ideal for users who may lack developer experience, as its AI website design features make creating a website and corresponding mobile app quick and easy. Furthermore, it offers many different applications that can be integrated into the design of a website.