Unanswered emails don’t help customers, they’ve run their course

You are provided with the following marketing ideas to buy Threadsy:

No matter the size of your business, marketing matters! It’s important for both small and large businesses to attract new customers, build brand awareness, and build buzz around products and services. But we know that not all business owners have tons of funds to devote to their marketing strategy. The good news? There are some highly effective marketing tactics that are also cheap!

Here are seven low-budget marketing strategies for small business owners and side hustlers to increase your reach:

1. Sponsor local events

One of the best ways to meet potential customers? Meet them and talk to them! When you sponsor local events, you can be there to help people put a face on your business name. Sponsoring events is also a great way to offer branded products that can help you get your name and logo out there.

In addition to branding materials like signs, banners, or flyers, consider offering some fun items like wine bags to give away to attendees. Goody bags are also great options to take home for local events. A branded duffel bag can be repurposed as an eco-friendly grocery bag, a lunch bag for work, or a carry-all accessory for conventions and trade shows. Print your logo on the outside and fill your goodie bags with personalized items like water bottles, notebooks, pens and towels.

2. Let your colors fly

Make some cool t-shirts with your logo! Use them at the sponsored events mentioned above, in the community, or anywhere you can find potential customers and strike up a conversation. You can also offer discount t-shirts in-store or online, and turn your loyal customers into advertisers.

Quick Tip: Buy shirts in bulk to reduce manufacturing costs.

3. Social networks

If you’re not already leveraging social media to promote your business, it’s time to get started! Do you think your customers are not using social networks? While certain demographic groups use multiple platforms more than others, according to Fundera, 74% of consumers rely on social media to guide their purchasing decisions. Additionally, 96% of small businesses say they use social media in their marketing strategy.

So use your social media channels to level the playing field. To maximize your time and effort, determine where your audience members hang out. What platforms are they using? If you have a dedicated social media strategist on staff, you can conduct audience research to tailor your approach to your current and potential customers. If you’re running your own social strategy, spend some time researching demographics to determine which platforms make the most sense for your brand. From there, you’ll need to decide the types of content you want to post, how to engage with your customers online, and create a social media calendar to plan your strategy.

4. Host a giveaway

Once you have your social media strategy up and running, why not host an online giveaway/giveaway to build buzz, increase engagement and attract followers? Choose a social media platform where you already engage with your customers. You will want to offer an item as a prize. This can be anything from a free product, a discount on an expensive product or service, or inexpensive swag like hats to help you promote your brand.

Once you’ve chosen your prizes, decide on the terms of your giveaway. For example, an Instagram giveaway might look like this:

  • Create posts about the giveaway and explain the rules (multiple stories and 1-2 posts depending on the length of the contest)
  • These posts should specify the terms, for example:
    – In order to enter, potential winners must follow you
    – Encourage your followers to tag other people who may be interested. Each “tag” gives them another entry into the contest.
    – You can also specify that contest applicants must share your post on their own profile
  • Once the contest is over, choose a winner. Tag them in a post and story announcing what they’ve won, and ask them to share these posts on their own profile as well.

Quick Tip: You can also offer smaller or less expensive items as consolation prizes. People love free swag and it’s an easy way to get your name out there!

5. Referral discounts

Offering friends and family discounts on your products or services can help you establish loyalty and promote exclusivity. Offer discount codes or create a friend referral program. You can also offer small incentives for customers who share about your brand on social media. Referral discounts are a great marketing strategy, whether you use them in-store, online, or both.

6. Create or update your blog

If you already have a website, you can use it to help build brand awareness and attract high-funnel customers. Blogging is a cheap way to generate organic traffic (website visitors via Google or other search engines). If you don’t already have a blog, there are several free and inexpensive blogging platforms you can use, including Wix and WordPress.

You’ll want to write about topics that are related to your product or service and that are of interest to your customers. For example, if you offer graphic design, you might want to create content on how to find an effective graphic designer online or what projects you can do with an online platform like Canva versus more complex projects where you need to hire a professional designer.

Your website and blog are also great places to post “about us” content to give website visitors the opportunity to learn more about you, your business, and your mission and values.

7. Update your Google My Business profile

Google My Business (GMB) is a free tool that allows you to share important information about your business, such as your address, hours of operation, and contact information. When your listing is optimized with this information, it shows up on Google Search and will also appear on Google Maps, which can help you attract local customers.

To get started, you need to create a GMB profile and verify your company information. This is a relatively simple but important step to ensure customers can find your business or service online. Be sure to keep your listing up to date if you change any information like your website URL, address, or hours.

Food to go:

When creating your marketing strategy, remember to stay true to your brand. Not all tactics will be the most effective for all businesses. Choose the tactics that make sense for your brand or product offering. Another way to prioritize is to consider the perceived impact and effort of each marketing strategy. Use the strategies that require the least effort but will potentially generate the highest return.

Once you have them, decide which of the other strategies makes sense for your customers and business goals. Also, be sure to track all of your marketing spend and sales for these tactics so you can assess which ones were successful and which ones you may need to reassess or modify.

Remember, when it comes to marketing, it’s a constantly evolving system. Trust the process and try to have fun with your marketing strategy!