Top 7 Landing Page Builders for 2022

Creating measurable leads is essential to driving sales.

But you can’t drive sales if your landing pages don’t convert.

Landing pages play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance.

Here are seven of the best landing page builders and why each one is worth checking out.

1. Unbounce – Best for CRO

Unbounce is in a league of its own for optimizing traffic.

Several features are specifically focused on conversion rate optimization. In addition, there are more than 100 and 25 pre-made response templates.

Setting up multiple landing page variants to measure performance is easy with Unbounce.

However, one of the most powerful features that Unbounce offers is the AI-powered feature called Smart Traffic.

Smart Traffic applies dynamic visitor attributes to redirect traffic to the highest converting landing page variant.

The algorithm includes several attributes, such as the user’s location, device type, and demographics.

Unbounce also has optional email popups and sticky banners to encourage users to send an email that can connect to their email platform of choice.

Also, if you are running paid traffic, you can use another useful feature called dynamic text replacement.

Dynamic text replacement rotates the text on your landing pages to create a personalized user experience for paid media user segments.

More than 15,000 companies use Unbounce.


  • Easy to use drag and drop functionality.
  • Dynamic text replacement for SEM campaigns.
  • 125+ AI-powered templates.


  • There is no option to add custom classes to CTA buttons.
  • Only premium plans include redirects and integrations.
  • Longer learning curve than other competitors.

2. Clickfunnels: Best for Lead Generation

ClickFunnels focuses on the entire funnel experience through segmented landing page experiences.

Building landing pages that focus on up-selling, cross-selling, and down-selling is perfect with Clickfunnels.

The main difference between ClickFunnels is the number of sales-focused features, pre-made landing page funnels, and training provided to marketers.

Russell Brunson, a direct response marketing expert, founded ClickFunnels. Russell created a very versatile and easy to use landing page builder that can generate leads.

Some of the best features that ClickFunnels offers:

  • Membership funnels.
  • Webinar funnels.
  • payment funnels

And much more.


  • Explicitly designed to generate leads, nurture leads, and close leads.
  • Various pre-built funnel systems.
  • Free and paid training events from top-tier salespeople.


  • Compared to the competition, it offers fewer customization options for landing pages.
  • Building unlimited funnels will require a high monthly fee for most small businesses.

3. Wix: Best for Beginners

Wix has millions of users around the world for a reason.

The Wix platform makes it easy to get started creating beautiful websites and landing pages.

Additionally, Wix has the lowest learning curve on the list due to its highly intuitive drag-and-drop user interface.

The best part of using Wix is ​​the free price, which makes it the most viable option for users who want to get their feet wet.

Wix also integrates with over 50 payment solutions.

Also, if you’re focused on eCommerce, you can create eCommerce landing pages to promote exclusive offers and showcase new products.

Wix also offers heatmaps to help optimize the user experience to increase your conversion rate.


  • Free to start.
  • Various pre-built templates.
  • Various integration options.


  • Limited control for more advanced options.
  • Free option ads.
  • Unbranded domain name unless you upgrade.

4. Conversion Kit – Best for Generating Email Signups

Convert Kit offers solid email journeys, but their landing page builder is also world-class.

Getting started is also free.

The templates are highly customizable and visually stunning.

Additionally, Convertkit offers thousands of images from a partnership with Unsplash.

Convertkit’s main selling point is the seamless automation integration with third-party tools.

Additionally, segmentation tagging can create systems to personalize messages to increase your conversion rate.


  • Free to start.
  • Thousands of images to use for free.
  • Various integration options.


  • A/B testing is limited.
  • The analysis can be deeper.

5. Divi – Best for WordPress

Divi is a WordPress theme, so creating a landing page on the site is simple. The Divi Page Builder was created by Elegant Themes.

Divi offers an extensive library of high-quality templates, powerful content editing tools, a plugin, and a split testing optimization tool called Divi Leads.

Building landing pages is essential, but iterative testing will increase your chances of success.

For example, a recent test by Groove increased conversions on a landing page by 100%.

By using Divi Leads, you can create and test with little to no effort.


  • High quality templates.
  • Flexible pricing options.
  • A/B split testing capabilities.


  • Divi has a learning curve due to all the features it offers.
  • Limited support.

6. Instapage: Best for Agencies

Instapage is similar to Unbounce and offers highly customizable features for creating landing pages.

Also, it offers 80 high-quality templates.

Whether you want to create a landing page from scratch or edit one of eighty templates, the drag and drop landing page builder offers powerful features including:

  • A form builder.
  • Customizable widgets.
  • Integration Options.

Instapage also includes a useful feature called Instablocks.

Instablocks allows you to create reusable landing page assets that you can import into any of your previous landing pages.

Agencies that need to create multiple landing pages for clients will find that the Instablocks feature will help free up bandwidth.

Additionally, heatmaps and A/B testing help improve conversion rate optimization.


  • Reusable pages.
  • Built-in heat maps.
  • A/B tests.


  • Visitor limitations.
  • Reports are limited.

7. Kickofflabs: the best for promotional campaigns

Kickofflabs is great for promotional efforts on landing pages.

You can dramatically increase your conversion rate by promoting contests on your landing pages.

Contest CTAs have a 3.73% higher conversion rate compared to other CTAs.

Additionally, Kicklabs can host viral giveaways, giveaways, and product launches with little to no effort.

Kickofflabs gives you the options to control the following:

  • Pre-launch waiting list.
  • Bonus Entry Draw.
  • Leaderboard draws.

And much more.

The landing page builder is intuitive and requires little to no learning curve to set up promotions.

Kickoff Labs also offer an SMS option to extend your offline reach for giveaways.


  • SMS integration option.
  • Multiple contest options.
  • Pre-launch waiting list.


  • The price is expensive for the websites with the highest traffic.
  • Limited template options.


Depending on what your main approach is to creating a landing page, the platform you choose will have differentiated functionality.

There is no right or wrong answer to which landing page builder you should use.

Each platform has strengths and weaknesses.

To weigh your options, consider your budget and business goals and which platform most closely aligns with your needs.

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Featured Image: Griboedov/Shutterstock