Tips for building your first business website

Your small business website is your online business card. You can use it to share information about your business, explain your products and services, and sell to your customers. But, if you are new to searching for the best website builder and building your first website, it may all seem a bit daunting.

do not fear We’ve broken down each step you need to take so you can get your website up and running quickly. Whether you’re building a regular website for a small business or an eCommerce store, we’ve got you covered.

1. Choose the right building framework for your small business website

Wix Home Page

You have quite a few options when it comes to building your website, and our recommendation is to keep things as simple as possible. That means starting with a website builder like Wix, Squarespace, Shopify, or similar.

This will make your business website easier to manage and you’ll be able to get up and running quickly with the tutorials and examples they provide. The website builder you choose depends on your business needs:

wix

Wix offers deep customization and powerful tools. It offers multiple ways to create and edit your website, with many templates and layouts, but it requires a little more study to learn how to use it effectively.

Shopify

Shopify is perfect if you’re building an eCommerce store. It provides tremendous functionality and third-party plugins to get your online store up and running. If you’re not selling online, other builders are probably better.

square space

Squarespace designs attractive business websites. It is also optimized for mobile devices. Squarespace has a learning curve, although it is easier to use than Wix.

wordpress

WordPress gives you tons of customization options, and there are plugins to do it all! But, the sheer number of things you can do with WordPress makes it quite an intimidating tool.

2. Register a domain name

Decide on a name for your business and see if it is available as a domain name for your website.

3. Think about how your users will interact with your site and create the right pages and navigation structure.

open laptop on desk in business website

Your small business website should be fast, simple, intuitive, and easy to use.

  1. Think about how you want your customers to interact and move through your website
  2. Understand the key information you’ll need to provide, such as information about your business, the features and benefits of your products and services, contact details, pricing, etc.
  3. Start planning your navigation structure (you can do this on paper to get started), as you want to make it as easy as possible for customers to get to your site, find what they need, and complete a “call to action” – enter contact you, buying a product, or some other desired activity
  4. Think of everything from your customer’s perspective: ask, “is this simple?”; “Is this obvious?”; “Would you know where to click from here?”
  5. Whenever possible, avoid too many clicks: If users need more than two clicks to get from one section of the website to another, make changes to optimize navigation.

4. Try some website builders, choose one and read the tutorials

Discover the best website builder and read the reviews we have shared above. So, it’s time to roll up your sleeves and try them out.

Every website builder we’ve mentioned comes with a free trial, so fire up each one and start creating a navigation menu and content.

5. Start experimenting and creating your small business website

Shopify'  add product screen within your dashboard

Playing around with these website builders is by far the easiest way to find out if they will work for you. You will get an idea of ​​how they are designed, how the editor works, the templates you have access to, etc.

Here are some areas you may want to experiment with:

  • Configure the menu and navigation
  • Creation of new pages for business information.
  • Configuration of contact forms, so that people can get in touch
  • Creation of product and service pages to explain your commercial offers
  • Test different templates and how they affect the appearance of your site
  • Access your website across different devices, so you can see the experience of a mobile user versus a desktop user
  • Insert images and videos for a more interactive experience
  • Test eCommerce functionality like shopping carts

6. Create content yourself or have someone else do it

Your small business website needs content. You can create this content yourself or hire someone else to do it. In many cases, hiring a specialized freelancer is a good idea, as they will be able to use their skills and experience to create effective and trustworthy content.

  • Copywriters write compelling and persuasive copy that influences customers to buy; use them to create the static pages of your website (home, information, contact, etc.) and the descriptions of your products and services
  • Content writers provide informative and educational content that helps build relationships with your clients; use them for areas like blog posts, support guides, and lead magnets to attract customers
  • Designers and visual artists create templates, images, and other visual media to help your website stand out; use them to help build your brand, logo, color palette, illustrations, and similar areas
  • You can search for other freelancers for specific needs, such as video creators for video guides, photographers for product images, SEO specialists for appearing in search, and similar areas.

7. Test your small business website

Squarespace Website Builder in use

You’ll want to do some basic testing on your website before publishing it to the world.

  • Once you’ve created your business website, get new eyes to review it, as they’ll be able to see things that “just don’t look right” – maybe the links aren’t easy to click, or maybe there are images where there could be something wrong. videos
  • Read your website out loud and take note of anything that doesn’t sound natural.
  • Notice if something seems off-putting or unprofessional; this could mean poorly sized images, missing alt tags on images, writing style errors, etc.
  • Make sure all your links work
  • Test your website on different devices and browsers, then test it again
  • Get ready for launch!

8. Launch!

Is the time. He chose a website builder, read the tutorials, planned his pages, experimented, hired some freelancers, put together the content, and tested his website.

Now, it’s time to launch!

Follow your website creator’s instructions for publishing a business website and you’ll be up and running. Once you’re live, run a few more tests to make sure everything works as expected.

9. Track how your business website is performing and make improvements

close up of google analytics screen for a website

When your business website is up and drawing traffic, track where it’s coming from, how many people visit it regularly, and what they’re doing when they land on the site. You can use this data to make improvements.

You can modify as needed to optimize your site. Perhaps changing the tone of the writing will increase conversations with customers. Maybe trying different calls to action will lead to increased conversions. Whatever the case, measure how things are going, make a few changes, measure again, and incorporate those improvements.

You will see your small business grow and prosper!

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