Since the dawn of the Internet and the birth of search engines, entrepreneurs and aspiring entrepreneurs have looked for ways to create their own online businesses and monetize them. Early on, these online marketers discovered that it wasn’t enough to simply build a website and add content to it; If they really wanted to be profitable, they had to grab the attention of the search engines and prove themselves by ranking at the top of the search engine results pages (SERPs).
In the early days of the internet, ranking high on search engine pages required a strong working knowledge of search engine optimization, also known as SEO. SEO involved the art of discovering what algorithm engines like Google used to rank your website listings and then optimizing your website to appease (or align) these algorithms.
Since then, SEO has grown by leaps and bounds and now has many offshoots, including digital marketing, internet marketing, social media optimization, local SEO, technical SEO, international SEO, content strategy – the list goes on and on. Regardless of what niche you choose to pursue, or whether you choose a broad approach like digital marketing, the fact is that at some point, education has to come into play. While you can rely on tutorials like those hosted here on HTMLGoodies or online forums, taking an online SEO course can also help you learn everything you need to know to please Google, Bing, and other search engines.
Online Courses to Learn Digital Marketing and SEO
To help budding internet marketers, content strategists, and others interested in online marketing get started, we’ve compiled a list of the best online courses to learn SEO. For the purposes of this tutorial, we will use phrases like SEO, digital advertisingY internet marketing indistinctly. Keep in mind, though, that there are considerable differences between each of those types of search engine marketing, which we highlight in these articles:
With that said, here is our list.
SEO Training Masterclass: SEO for Beginners and Advanced from Udemy
The first course on our list is a doozy. Offered by Online Classroom, Udemy, the SEO Training Masterclass: SEO for Beginners and Advanced The course includes 16 hours of on-demand SEO training videos. Students will start by learning how to conduct SEO keyword research, how to use the Google keyword tool, and how to create a keyword list for your website.
From there, the course moves into on-page SEO and blog topics, including more advanced keyword strategies. Learn the difference between long-tail and short-tail keywords and what “evergreen” content means. Google penalties and SEO for other platforms such as WordPress, Wix, and Shopify are also discussed.
In the last two parts of this online course, off-page SEO, link building, mobile SEO, voice SEO, and technical SEO are covered. Students will also gain hands-on experience using several popular SEO tools, including Google Analytics, Google Search Console, the Yoast SEO plugin, and more.
To enroll in this course, visit their listing on Udemy: SEO Training Masterclass: SEO for Beginners and Advanced.
YouTube SEO Search Engine Optimization for Udemy Success
Despite what many may think, Google is not actually the largest search engine in the world. Truth be told, there are more searches on the YouTube video platform daily than anywhere else. For that reason, we felt it was important to introduce at least one online course that specializes in YouTube optimization. For that, we turned to Udemy’s YouTube SEO Search Engine Optimization for Success grade.
This YouTube SEO course is relatively short, weighing in at four and a half hours. It begins by discussing keyword phrases and keyword research in relation to videos. From there, students learn how to create YouTube-optimized video titles and descriptions. Two unique case studies are then reviewed, before the course concludes with a series of marketing tips and tricks related specifically to video content.
You can enroll in this course by visiting their Udemy listing: YouTube SEO Search Engine Optimization for Success.
The complete SEMRush course from Udemy
Learning the right SEO tools can make or break a digital marketer’s career. If you’re a fan of HTMLGoodies and our SEO tutorials and tool reviews, then you’ve no doubt seen our coverage of the popular SEO software known as SEMRush. Possibly one of the best search engine optimization tools on the market, SEMRush has a ton of features that can take a bit of time to learn, simply because there are so many to choose from.
the Complete SEMRush course It is aimed at students and marketers who want to learn the ins and outs of SEMRush. In addition to learning the marketing software interface, students will also be taught how to set up projects and website tracking, identify (and copy) competitor SEO strategies through competitor analysis, find opportunities for backlinks , optimize content, and uncover website issues that could be affecting your ability to rank in the SERPs.
The online SEO course is nearly six hours long and comes with a certificate upon completion. You can learn more about the class and sign up by visiting their Udemy page: Full SEMRush Course.
SEO Audit – Find and fix common Udemy SEO issues
Once you have a basic understanding of search engine optimization best practices and techniques, you may want to dig a little deeper. One direction you can take is to learn how to perform an SEO audit of your site. SEO audits involve reviewing every element of your website and marketing strategy to discover flaws and issues with your site. To help you learn how to perform a site audit, Udemy has developed the SEO Audit – Find and Fix Common SEO Problems grade.
Even though the course is only two hours long, a host of SEO auditing techniques are covered, including:
- Tools for SEO audits
- Technical elements of SEO
- Auditing an XML sitemap
- How to test page speed
- Common On-Page SEO Mistakes
- How to find broken links, thin content, duplicate content and 404 pages
- how to analyze internal link structures and backlink profiles
The course includes a certificate of completion and an SEO audit checklist, which is helpful to make sure you covered all the bases during your SEO audits and reviews. To enroll in this essential internet marketing course, visit their listing on Udemy: SEO Audit: Find and Fix Common SEO Problems.
Local SEO: Guide to Local Business Marketing
Another “specialty” area of search engine optimization and digital marketing involves local SEO, which is a process of optimizing your website for local businesses and local keywords. Udemy has a great online class that covers the topic called Local SEO: Guide to Local Business Marketing.
This course is five hours long and teaches local SEO topics including:
- How to Optimize and Rank Local Business Websites
- How to Increase Location Relevance
- How to conduct keyword research for local keywords
- How to generate citations and rank for the map pack
You can enroll in the local digital marketing course by visiting their Udemy page: Local SEO: Guide to Local Business Marketing.
Udemy Social Media Marketing Complete Certificate Course
No list of SEO courses would be complete without at least one class on social media optimization. Udemy has a course called social media marketing which serves this purpose. With two and a half hours of video-on-demand content and 16 articles, this SMO course covers the following areas of social media optimization:
- Social Media Basics
- Social Media Optimization Basics for YouTube, Facebook, Twitter, and Instagram
- Social networks for customer service and public relations
- Social media audit techniques
- The basics of content marketing and social media etiquette
Learn more about this social media marketing course by visiting their listing on Udemy: Social Media Marketing Full Certificate Course.