Since the dawn of the Internet and the birth of search engines, entrepreneurs and aspiring entrepreneurs have been looking for ways to create their own online businesses and monetize them. Early on, these online marketers found that it wasn’t enough to simply build a website and add content to it; if they really wanted to be profitable, they had to grab the attention of the search engines and prove themselves by ranking at the top of the search engine result pages (SERPs).
In the early days of the internet, ranking high on search engine pages required a solid working knowledge of search engine optimization, also known as SEO. SEO involved the art of finding out what algorithm engines like Google used to rank your website listings, and then optimizing your website to appease (or rank with) these algorithms.
Since then, SEO has grown by leaps and bounds and now has many ramifications, including digital marketing, internet marketing, social media optimization, local SEO, technical SEO, international SEO, content strategy – the list goes on and on. Regardless of which niche you choose to pursue, or if you choose a broad approach like digital marketing, the fact remains that, at some point, education has to come into play. While you can rely on tutorials like the ones hosted here on HTMLGoodies or online forums, taking an online SEO course can also help you learn everything you need to know to please Google, Bing, and other search engines.
Online Courses to Learn Digital Marketing and SEO
To help future internet marketers, content strategists, and others interested in online marketing get started, we’ve compiled a list of the best online courses to learn SEO. For the purposes of this tutorial, we will use phrases like SEO, digital advertisingY internet marketing indistinctly. Keep in mind, however, that there are considerable differences between each of those types of search engine marketing, which we highlight in these articles:
With that being said, here is our list.
SEO Training Masterclass: SEO for Beginners and Advanced from Udemy
The first course on our list is a doozy. Offered by the online classroom, Udemy, the SEO Training Masterclass: SEO for Beginners and Advanced The course includes 16 hours of on-demand SEO training videos. Students will begin by learning how to conduct SEO keyword research, how to use the Google Keyword Tool, and how to create a keyword list for your website.
From there, the course moves into on-page SEO and blogging topics, including more advanced keyword strategies. Learn the difference between long-tail and short-tail keywords and what “evergreen” content means. Google penalties and SEO for other platforms such as WordPress, Wix, and Shopify are also discussed.
Off-page SEO, link building, mobile SEO, voice SEO, and technical SEO are covered in the last two parts of this online course. Students will also gain hands-on experience using several popular SEO tools, including Google Analytics, Google Search Console, the Yoast SEO plugin, and more.
To enroll in this course, visit their listing on Udemy: SEO Training Masterclass: SEO for Beginners and Advanced.
YouTube SEO Search Engine Optimization for Udemy Success
Despite what many may think, Google is not actually the largest search engine in the world. In fact, more searches are done on the YouTube video platform on a daily basis than anywhere else. For that reason, we felt it was important to introduce at least one online course that specializes in YouTube optimization. For that, we turned to Udemy’s YouTube SEO Search Engine Optimization for Success grade.
This YouTube SEO course is relatively short, weighing in at four and a half hours. It begins by discussing keyword phrases and keyword research in relation to videos. From there, students learn how to create optimized video titles and descriptions for YouTube. Two unique case studies are then reviewed, before the course concludes with a series of marketing tips and tricks related specifically to video content.
You can sign up for this course by visiting their Udemy listing: YouTube SEO Search Engine Optimization for Success.
Udemy’s Complete SEMRush Course
Learning the right SEO tools can make or break the career of a digital marketer. If you’re a fan of HTMLGoodies and our SEO tutorials and tool reviews, then you’ve no doubt seen our coverage of the popular SEO software known as SEMRush. Possibly one of the best search engine optimization tools on the market, SEMRush has a ton of features that can take a bit of time to learn, simply because there are so many to choose from.
the Complete SEMRush Course it targets students and marketers who want to learn the ins and outs of SEMRush. In addition to learning the interface of the marketing software, students will also be taught how to set up website projects and tracking, identify (and copy) competitor SEO strategies through competitor analysis, find opportunities for backlinks , optimize content, and uncover website issues that could be affecting your ability to rank in the SERPs.
The online SEO course is almost six hours long and comes with a certificate upon completion. You can learn more about the class and sign up by visiting their Udemy page: Complete SEMRush Course.
SEO Audit – Find and Fix Common Udemy SEO Problems
Once you have a basic understanding of search engine optimization best practices and techniques, you may want to dig a little deeper. One direction you can take is to learn how to perform an SEO audit of your site. SEO audits involve reviewing every element of your website and marketing strategy to uncover flaws and issues with your site. To help you learn how to perform a site audit, Udemy has developed the SEO Audit: Find and fix common SEO problems grade.
Even though the course is only two hours long, a large number of SEO auditing techniques are covered, including:
- SEO audit tools
- Technical elements of SEO
- Auditing an XML sitemap
- How to test page speed
- Common On-Page SEO Mistakes
- How to Find Broken Links, Thin Content, Duplicate Content, and 404 Pages
- how to analyze internal link structures and backlink profiles
The course includes a certificate of completion and an SEO audit checklist, which is useful for making sure you’ve covered all the bases during your SEO audits and reviews. To enroll in this essential internet marketing course, visit their listing on Udemy: SEO Audit: Find and Fix Common SEO Problems.
Local SEO: A Guide to Local Business Marketing
Another “specialty” area of search engine optimization and digital marketing involves local SEO, which is a process of optimizing your website for local businesses and local keywords. Udemy has a great online class that covers the topic called Local SEO: A Guide to Local Business Marketing.
This course is five hours long and teaches local SEO topics including:
- How to Optimize and Rank Local Business Websites
- How to increase location relevance
- How to Conduct Keyword Research for Local Keywords
- How to generate citations and rank for the map pack
You can enroll in the local digital marketing course by visiting their Udemy page: Local SEO: Guide to Local Business Marketing.
Udemy Social Media Marketing Complete Certificate Course
No list of SEO courses would be complete without including at least one class on social media optimization. Udemy has a course called social media marketing which serves this purpose. With two and a half hours of video-on-demand content and 16 articles, this SMO course covers the following areas of social media optimization:
- Social Media Fundamentals
- Social Media Optimization Basics for YouTube, Facebook, Twitter, and Instagram
- Social networks for customer service and public relations
- Social Media Audit Techniques
- The basics of content marketing and social media etiquette
Learn more about this social media marketing course by visiting its listing on Udemy: Social Media Marketing Complete Certificate Course.