SEO for Law Firms: Is Your CMS Important for SEO? | Good2bSocial

Choosing the right content management system depends on many things. Is SEO one of them? It is often claimed that WordPress is the best CMS for SEO purposes, but does this mean that other CMS systems put law firms at a disadvantage? Here’s what you need to know about how CMS affect SEO for law firms.

What a Google Insider says about CMS and SEO for Lawseo for law firms Companies

In part of a recent video series, Ask Google Bot on YouTube, Google search advocate John Mueller discussed whether or not there might be an SEO advantage depending on which CMS system a business uses.

It begins by clarifying that CMS is not a ranking factor. In essence, Google doesn’t really care about what goes on in the back-end of a website, just how things appear to the user. You can send the same signals to Google whether you’re using WordPress, Wix, any number of other CMS systems, or no CMS at all. Muller states:

“As far as I know, our search systems don’t look for any particular content management system to treat it differently. For us, a CMS is just a way to create web pages. Google’s systems don’t focus on how the page was created. Instead, they focus on the bottom line. Hand-built web pages can be just as good as those generated by WordPress, Wix, Squarespace or the like.”

Great pages are key to cracking the SEO code

Mueller also goes on to say that great pages can be built using any of the major content management systems. The important thing is to create pages that work well. This is because SEO is not a proprietary formula that only a CMS developer has access to. Similarly, SEO is not a closely guarded secret (although it can be complex and confusing). If you apply good SEO fundamentals, you can achieve positive ranking results no matter what CMS you use. The expert goes on to say:

“From what I can tell, all conventional CMS systems can create pages that perform well in search. For the most part, SEO is not magic. It is well documented and there are plenty of testing tools so all providers can include SEO elements if they want to. There are slight differences between the systems, just as all web pages are slightly different. For the average site owner, they all work well for out-of-the-box search or can be easily adjusted to do so with a few settings or plugins.”

Put off:

The short and sweet answer is that your CMS will not affect SEO in any real way. Feel free to choose whichever CMS offers the most benefits to your team, with little concern for SEO. The most important thing is to make sure you follow SEO best practices no matter how you create and host your content.