In the digital age, it’s getting harder to not only attract customers, but also get their attention in the first place. The truth is, as much as the consumer has more access to more options than ever before, they are also being bombarded with more and more ads. Because of this, consumers are developing better skills in understanding what an ad is, making it even more difficult to convert customers.
For marketing and advertising departments, it’s not just about getting in front of a potential customer, it’s about convincing a potential customer that they should invest. This is where the power of effective SEO can come into play. There are two styles of SEO that businesses can use, organic and paid SEO.
SEO stands for Search Engine Optimization, and it does exactly that. SEO focuses on optimizing the experience a customer has when interacting by connecting to the particular brand through a search engine like Google. This in itself is a challenge when you look at the fact that the average Google search engine query can have literally millions of results.
The job of an effective SEO is to present a brand to a potential customer by giving it a higher ranking in the Google search engine. There are paid SEO schemes where brands can buy better rankings, and then there is organic SEO. Organic is generally considered more successful, however it requires a lot more work.
Organic SEO is a process by which a brand enriches its online presence by raising its value in the Google search algorithm. The more valuable Google views are for brands, the higher ranking that brand will receive in related search results.
SEO trends to keep in mind
SEO is constantly changing and evolving because it is closely linked to the development of technology to allow greater access to consumers. As the consumer’s relationship with information evolves, so does SEO and its best practices. These are some of the most important trends to watch out for in SEO.
Always create relevant content
SEO revolves around the concept of what it takes to be valuable in the Google algorithm, and this is part of what makes SEO such a profitable endeavor. To increase value, there have to be many factors in place. For example, on-page optimization connects keywords and phrases with related engine searches for that particular market. Written content, such as blogs, provides more content for potential customers to find when searching Google for questions related to a particular service or good.
The great thing about organic SEO done right is that it not only increases your Google rankings, but also creates valuable content that customers appreciate. For example, a business that services beekeepers would benefit from SEO content that resembles various blog-style articles that relate to common concerns beekeepers have. With the right keywords and backlinks, these articles will be recognized by Google, but will also help serve a targeted audience.
Mobile Phone Compatibility
Mobile phone compatibility is becoming a very important part of having quality SEO. With more and more people using their cell phones to do everything from pay their bills to shop for common household items, cell phone compatibility is no longer negotiable. The good news is that most website builders or even out-of-the-box options like Squarespace or Wix offer cell phone support as a service.
long content is good
Remember, SEO is about being recognized as quality by the Google search engine, and one factor that Google looks at is written content. Longer-form content that is of good quality will not only be appreciated by potential customers, but also potentially shared. All of these interactions are recognized by the Google algorithm and play an important role in SEO.
Images and Video
While SEO content can be a variety of different things, from PR content to lengthy articles and on-page optimization, video and images are starting to play a big role. High-quality image and video content is an indicator of quality assurance for potential customers, and high-quality media can help improve SEO.
Video in general is becoming increasingly popular as access to quality content creation grows and expands. Social media platforms like TikTok and mass video creation platforms like YouTube are proof that this market works. By adding high-quality images and videos to your SEO campaigns, you’ll not only gain potential customers who recognize this as a sign of brand quality, but you’ll also improve your rankings.
SEO is one of the most beneficial tools a business can invest in when it comes to promoting their marketing and advertising. The good news is that you don’t have to do this alone if you lack the knowledge or experience. Using a Google Ads agency to help you understand the difference between more traditional ads and the power of SEO can help drive your business toward your goals.