While selecting your template, really think about your target audience – you should always keep your customers in mind.
Ask yourself ‘who are my customers?’
- What generation do they belong to?
- How much money do they earn?
- What principles do they look for in a brand? Sustainability? Ethical Sourcing?
- What kind of lifestyle do they lead? Are they spending their evenings in fancy restaurants or dancing in nightclubs?
- How do I want them to experience my offer on the site?
You should also do some research on your competitors’ themes and templates, and ask yourself what would help you recreate their success.
What templates do we recommend to design your online clothing store?
Shopify was created for the sole purpose of helping business owners build an online store. This puts their templates in the advantageous position of being designed with eCommerce optimization in mind.
The range of Shopify themes is limited, but each one is well designed and attractive to visitors. You can choose from 10 free, with an additional 50 available at a cost of £115-£187.
Each industry theme comes with a curated selection of features that Shopify thinks will be most useful to a business operating in that industry. With this in mind, try using their clothing and fashion templates as they are much more likely to have the features you want for your store.
big trade, while not as fine-tuned as Shopify, it still offers a solid and reliable foundation of templates for you to work from. However, there are still fewer options than you get with Wix: BigCommerce only offers twelve free templates in total.
The layouts are pretty basic too, so don’t expect anything flashy unless you’re happy to spend £100+ on a more professional, modern-looking template.
Wix offers several different template designs (over 700, in fact) depending on the style and tone you want for your website. Although they are not the most striking or visually striking designs, they are simple, clear and professional.
The functionality of each template is also brilliant, which is understandable considering Wix scored a solid 4/5 for design functionality in our recent round of research. All templates are automatically reformatted to fit whatever device they’re viewed on, and you can preview how your site will look on mobile within the desktop editor.
If you use Shopify or BigCommerce, don’t worry about committing to your first template—you can change your website theme at any time with these eCommerce platforms. Once you’ve chosen a template with Wix, on the other hand, it can’t be changed.