How to choose the most SEO friendly CMS for your website [Podcast]

You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS).

Ideally, you should select a platform that allows you to optimize the technical and on-page SEO of your website.

Mordy Oberstein, Head of SEO Brand at Wix.com, joined me at the SEJ Show to talk about the direction of CMS in relation to SEO and what to look for in an SEO-friendly CMS solution.

You’ll learn about a good CMS that will cover the technical details that ensure your site shows up in a search.

Each platform has its logic. It’s like using an SEO tool. –Mordy Oberstein, 33:36

There are SMBs that can’t afford to pay, you know, hundreds of dollars an hour for an SEO to come in. But a good CMS will take care of the technical stuff to ensure your site is indexable. –Mordy Oberstein, 8:38

That 60% of a customer base, you won’t expect them to be able to implement the most advanced custom SEO setup. Giving them the ability to classify is the first step. –Loren Baker, 1:05 p.m.

00:00 – About Mordy
08:26 – How many users are business owners?
18:27 – How integrated is PageSpeed ​​in Wix?
24:30 – Pros and cons of closed and open CMS.
29:57 – About the WordPress plugin vulnerability.
32:21 – Weaknesses of closed CMS solutions versus open CMS.
34:31 – Differences Mordy has noticed when working for tools like Semrush and Rank Ranger versus CMS brands like Wix.
39:52 – Tools Mordy has been working on the Wix backend.
41:39 – The best SEO toolkits.
45:24 – Is Mordy an active user of Bing Webmaster Tools?

Resources mentioned:
SEO Clarity – https://www.seoclarity.net/
Wappalyzer – https://www.wappalyzer.com/
Detailed – https://detailed.com/
Google Search Console: https://search.google.com/search-console/about
SEO Rant Podcast – https://www.theseorant.com/

There’s so much investment, whether it’s Shopify or Wix or whatever around SEO. But, just from our user base, the hottest topic among our users is SEO, hands down. –Mordy Oberstein, 14:48

Performance, to me, is a conversion issue. More than an SEO issue. –Mordy Oberstein, 9:46 p.m.

There are some great SEO tools out there that have horrible usability. And then some have great usability, but maybe not the best data. And then some have maybe not the best of both worlds, but it works both ways. So it’s finding your sweet spot. –Loren Baker, 34:00

For more content like this, please subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with Mordy Oberstein:

Mordy is a seasoned SEO expert and has been an integral part of the Wix brand. He currently serves as Head of Brand and previously served as the company’s SEO Liaison and SEO advisory board member.

As a communications consultant, Mordy also guides how companies use Semrush to gain visibility among competitors.

Being the SEO expert, he has also created podcasts and Twitter chats to bring attention and knowledge about this topic in everyone’s life.

Connect with Mordy on LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/
Follow him on Twitter: https://twitter.com/MordyOberstein
Visit his site: https://www.mordyoberstein.com/

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker