As a writer, we all know how important a portfolio is. On its own, it can give your career the boost you’re looking for. But for that, you’ll need to select a portfolio that speaks to your work and credibility to potential clients. For a professional writer, a portfolio means showcasing his best work, as well as presenting the range of his skills and experience. Below are some important tips to keep in mind when creating an online portfolio as a professional writer.
Website domain and hosting
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The first step in building your professional writing portfolio is to purchase a domain name. You can add your name to the website as the goal is to promote yourself. However, there are availability issues. See if the domain is available first. If not, expand the words, leave them out, or add something else. You can start with something based on your name or your Internet alias, the choice is up to you. But make sure it’s a name that clicks with potential customers and your expected range of audience. Then find out where you want to host your portfolio. There are different sites like WordPress, Upwork, Google Sites, and Wix that are perfect for website hosting.
One problem that often comes up when creating a professional portfolio is how to organize the website. What you want to add depends on the type of skills and jobs you want to showcase. You can start with a cover page with your name and job title. Then add a bio, writing samples, contact information, and your updated resume. A couple of recommendations from your previous clients and employers will be a nice addition. The bio should describe yourself and your work and be short and to the point.
For writing, add hyperlinks, not the full article. When designing the website, keep organization in mind. Don’t have too many buttons and menus. For additional information, add submenus. Think about what you would prefer as a customer when entering a website.
The next step is to curate your pieces in the portfolio. This is considered the most important part of creating a professional display of your work. As a professional writer, his writing should attract clients and employers while showing the range of his writing ability. Before you add the samples, decide what his strength is: what his niche is, and how he should serve the audience with that niche.
Don’t overdo the writing and add whatever you can find. It makes the website cluttered and shows your lack of organization to clients and employers. Focus on what kind of clients you are looking for. Then add the pieces. If you have samples from different niches, add them accordingly in various submenus.
A professional portfolio should contain the basic skills of the writer in addition to the writing. When adding the required set of skills, keep in mind what current employers are looking for. Most writers go with the skills that a writer should have. But today’s employers are looking for writers who can not only write, but also make a marketable presentation of their content. In the end, the content represents the employers/organizations themselves.
Choosing a target audience ultimately comes down to the range of your writing skills. Some must-have skills for a professional writer are strong research and collaboration skills, a good understanding of grammar, and the ability to cater to different niches.
In addition to the aforementioned foundational skills, modern employers are also looking for writers with a strong SEO background. A writer with strong SEO knowledge and experience with SEO-focused articles will know the tricks needed to reach a larger audience and get content visible on the internet.
A good vocabulary is also essential. When we say vocabulary, we don’t mean learning all the complicated words. You want to make sure you know how to write in everyday words, in a structured and coherent way so that readers of all levels can understand what you’re saying.
In the end, remember that your work and skills will speak for you. So don’t put too much pressure on yourself and your wallet. Follow the fundamental protocols and refrain from overdoing anything, and you’ll be fine.