Do you want to be a full-time blogger but are having trouble growing your readership?
Maybe you haven’t even started, but you see your potential as a great writer.
The good news is that you have come to the right place. Your parents probably don’t understand what you’re doing, but society is taking notice, so don’t hesitate.
The Huffington Post, a news blog, generates an estimated US$500 million in annual revenue. Glassdoor surveys that the average annual income of a full-time blogger is more than US$60,000, although there is no limit on how much she can earn.
Why wait? Follow our practical guide to becoming a full-time experienced blogger.
Where do I start as a full-time blogger?
Choose a blogging platform
There are so many blogging platforms to choose from these days. Each platform is different, so your choice will depend on your needs and abilities.
The most popular blogging platforms are WordPress, HubSpot, and Wix.
Take a blogging course
The online learning market has been flourishing in recent years. This makes learning how to become a full-time blogger easy and profitable.
The Skillshare learning platform offers a wide range of hands-on courses for blogging newbies. For example, you might want to try a basic blogging course for free and learn how to design, manage, and market your blog.
How can I push my blog to the next level?
Now that you’ve made the leap to becoming a full-time blogger, it’s time to ensure your success. Follow these 15 tips to grow your blog and beat the competition.
#1 Choose a reliable web host
If your blog is like your home, your web hosting provider is the base. The perfect blog means nothing if you have an unreliable web host.
There are countless hosting providers to choose from. Some of the best are:
Fast website speeds and security are what you should look for in a provider. You could lose dedicated readers if they face server errors while using your site.
#2 Learn Search Engine Optimization (SEO)
Be honest: do you ever scroll past the first page of Google? No one does. For this reason, every full-time blogger needs some SEO knowledge.
SEO is the method bloggers and businesses use to rank higher in search engines. Optimized content is more likely to appear on the first page.
Try installing SEO plugins on your website. Otherwise, sign up for The Ultimate SEO Training Course on the Udemy learning platform to learn more about the fascinating world of SEO.
#3 Treat your blog like a business
Some find that it takes years to turn their blogging hobby into a profitable business. Treating your blog like a business from the start may be the step you need to take.
This means implementing changes to the way you run your blog:
- Produce high-quality content;
- Have a consistent brand voice and message;
- Frequently interact with followers;
- Developing a professional design and branding for your blog.
Keep an eye out for investment and expansion opportunities. You are no longer just a blogger; you are a small business owner.
#4 Take care of cybersecurity
Blogging is a lot of work, but your blog becomes your treasure after a while. The last thing you want is for a hacker to ruin all your hard work.
Safe web browsing practices are crucial for an aspiring blogger. Use a VPN to hide your specific location while browsing the Internet.
Be sure to back up your site regularly and educate yourself on email phishing scams to avoid them. Subsequently, for everything that is good in the world, use a unique password!
#5 Know your competition
What type of content do they create? What do they do well? What are they missing? Knowing your competition is essential for a full-time blogger.
Use tools like Semrush or Ahrefs to see lots of data about your competitors. These include web traffic and even the keywords they are targeting in their article.
You can learn a lot by looking at the biggest blogs in your niche. Writing unique content that your competitors haven’t covered increases your reputation.
#6 Strive to create content consistently
Whatever you do, don’t stop writing. It may be as little as one post a week, but your blog should always be a haven of new content.
Once you’re posting regularly, start creating additional forms of content for your visitors. The possibilities are endless:
- newsletter campaigns;
- Promotion of physical products;
- Podcasts and other media.
Fresh content will attract new readers and solidify your existing audience. Promoting bonus content is also a great way to convert readers into subscribers.
#7 Develop your unique voice
While it’s cool to post “Top 10” and clickbait articles, it won’t help you stand out. Only you can sound like you, so take advantage of your individuality.
Write content that appeals to you in your own voice. Readers may return to your blog simply because of your writing style.
Develop valuable content to build trust with your audience. Present it in a unique voice and you will hook your readers.
#8 Promote your blog
In a perfect world, a great blog would attract readers simply by existing on the web. However, if you want your blog to be seen, you need to promote it.
Promote your site in several ways:
- social media marketing;
- guest post;
- Junk mail;
- Advertising through Google, Facebook, etc.
Give potential subscribers the opportunity to read your content. Through promotion, your blog traffic can increase exponentially.
#9 Learn to read Google Search Console
If you haven’t signed up for Google Search Console, now is the time. Through this tool, you can see a broad description of your website.
You’ll see metrics like total website clicks, average time someone spends on your page, most visited pages, and more.
Follow the progress of your blog and learn how to read the data. Any full-time blogger should be able to understand most of the vital metrics.
#10 Use email marketing campaigns
Did you know that the best asset of a blog is its list of subscribers? This is your dedicated reader base and usually your biggest source of income.
Successful full-time bloggers know the art of the newsletter. A well-selected email marketing campaign builds readership and drives sales.
Affiliate marketing on top of newsletter campaigns is essential for a modern blog. Try it yourself or hire a copywriter to create one for you.
#11 Monetize your blog
Every healthy blog business needs income. Deciding how you are going to monetize your blog is an important decision. Here are some of the options:
- Advertisements: Fixed ads on the site through companies like Google AdSense, Monumetric, AdThrive, etc.
- Affiliate Marketing: Receive a commission for purchase made through a link from your site
- Sponsored Content: Companies pay you to write about their products or services.
- Brand Ambassador: Earn money by being the face of a company or its product
Ads can increase your authority as a business or cause people to abandon your site altogether. Choose your forms of monetization wisely, as you don’t want to alienate your subscribers.
#12 Practice content recycling
You spent hours editing those photos and making your perfect post. It would be a shame to use all that content just once.
Turn your blog post into a shareable infographic or other post. Repurpose your photos, graphics, and writing for social media posts.
You can update old articles for easy blog posts. Content doesn’t grow on trees, so reuse what you already have as much as is appropriate.
#13 Expand your blogging network
Connecting with other bloggers can create long-lasting relationships in the industry. In the flooded blog market, friends can keep you afloat.
Connect with like-minded bloggers to set up guest posts, cross-promotions, and social media collaborations.
Cooperations like this benefit both parties. Long-term friendships can even turn into strong business contacts in the future.
#14 Always learn something new
Never stop learning! What you know can take you far, what you don’t know can take you further. The flourishing market of online courses is your best option.
Look on sites like Udemy and Skillshare. Online courses are an investment that can return more than just money.
“You are always a student, never a teacher.”
To give you some inspiration, The Ultimate Guide to Strategic Marketing and WordPress Academy are two worthwhile courses for full-time bloggers.
#15 Be patient
A skill we all wish we could master: Patience is the virtue of the full-time blogger. It takes time, commitment and a lot of persistence.
Technorati found that 95% of blogs on the Internet are now abandoned and unused. This suggests that the vast majority of bloggers are giving up.
Full-time bloggers get to where they are through patience. Your audience will increase some times and decrease other times. Keep writing and don’t give up.
In an age where reading a blog is as normal as a book, blogging full-time is an advantageous job.
While it takes dedication and hard work to achieve, you too can make a living as a full-time blogger.
Now is the time to improve your blogging skills and share your voice with the world.