Chartered Institute of Professional Certifications Introduces New Professional Designation (CSEO) for Marketing Leaders

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Collegiate Institute of Professional Certifications

SINGAPORE, Oct. 17, 2022 / — The Chartered Institute of Professional Certifications ( is pleased to announce the successful launch of the Certified SEO & SEM Marketing Manager (CSEO™) professional designation for leaders of marketing. This certificate program is designed to train marketing leaders with the basic principles of search engine optimization, demonstrate best practices in optimization methods, and help them build a solid platform for running successful digital marketing campaigns.

At the end of this program, participants will earn the Certified SEO and SEM Marketing Manager (CSEO™) designation, which can be leveraged to enhance their professional credentials and demonstrate their skills as effective SEO and SEM experts.

Program overview

Taught by award-winning SEO strategist, Christopher Green, this program will provide foundational insights into the entire SEO journey, encompassing search engines, keyword research, backlinks, SEO tools, analytics, and more. Participants will gain greater clarity on the Google algorithm and how it affects their website’s ranking. Participants will also learn about on-page and off-page optimization concepts, content writing strategies for first page ranking in Google, keyword optimization, competitor analysis, and link building campaigns.

Throughout the program, participants will discover how to use SEO and Google Analytics metrics and leverage the information to fine-tune their optimization strategy and further improve their website’s visibility, traffic, and revenue. Finally, they will be exposed to technical and advanced SEO concepts, including indexing and crawling, conducting SEO audits, and forecasting using advanced machine learning techniques.

Worldwide recognition

Upon successful completion of the program, participants will earn their Certified SEO and SEM Marketing Manager (CSEO™) designation which can be added to their professional credentials. This globally recognized certification supports your skills as a professional search engine optimization and marketing specialist.

Governed by the Chartered Institute of Professional Certifications, this trademarked certification is fully accredited by the CIPD (Chartered Institute of Personnel and Development) with 160,000 members worldwide. The program content has also been fully certified and accredited by CPD as compliant with the Continuing Professional Principles.

Key skills that participants will acquire
Empowering and insightful, participants will gain the following key financial skills, including:

• Technical SEO
• Backlink Research
• Link building strategies
• Keyword research and optimization
• Website audit
• Advanced SEO
• SEO on page and off page
• SEO Strategy
• Google and web analytics
• Construction of the site map
• Search algorithm
• SEO Content and Copywriting
• Measurement of campaigns
• Content optimization

faculty leader

Christopher Green is a sought-after SEO strategist, author, and speaker with a background in search engine optimization and digital marketing. In addition to writing several SEO articles for SEMrush and Wix, he has also spoken at global industry events including Brighton SEO, Global Internet Marketing Day, SASCON and Digital Olympus. In 2018, Chris led his team to win ‘Best Small SEO Agency’ at the UK Search Awards. As a Certified SISTRIX Trainer, Chris works with many Fortune 500 companies managing their marketing strategies and delivering successful SEO campaigns for enterprise brands.

registration details

To enroll in the program, participants can go directly to:

For more information contact:

Executive Director
Telephone: +65 6716 9980

Collegiate Institute of Professional Certifications
+65 6716 9980
email us here

Introduction to the Certified SEO & SEM Marketing Manager (CSEO™) Program

Chartered Institute of Professional Certifications Introduces New Professional Designation CSEO