Careers | Fashion magazine

Digital Marketing Manager – Retail Media Revolution

Careers Fashion magazine

business: qsic
job title: Digital Marketing Manager – Retail Media Revolution
location: Abbotsford
type of job: Full time or Freelance
level: Medium level
closure: 31.12.2023

role description

After a year of strong growth, we are now looking to expand our lead funnel for the coming year, and are looking to fill a dedicated digital marketing role.

Reporting directly to the CEO and collaborating with our third-party marketing advisor, you will drive our digital marketing strategy and execute campaigns alongside our SEO, website content updates, and more.
Qualifying incoming leads through our website, LinkedIn, Google, and other data points will be critical to ensure they are distributed into the SalesForce lead funnel.

This role will be highly autonomous and will make decisions that impact the business in real time. You will be an entrepreneur who is highly capable and able to work independently, but also enjoys collaboration.

key responsibilities

  • Planning, information, development and implementation of digital marketing strategies/campaigns in digital media;
  • Understand how to use all available research and lead generation tools, including internet sources such as social and business media;
  • Develop a digital marketing strategy with combined skill sets in all digital areas including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, online advertising social media, social media campaigns and conversion optimization;
  • Analysis and presentation of digital marketing results;
  • Achieve effective web-based marketing that enables the business to generate and sell leads;
  • Deliver campaigns on time and to a high standard;
  • Improve performance through reporting and analytics;

KEY REQUIREMENTS

  • A clear understanding and practical experience of digital marketing channels, techniques and tools, including (but not limited to) PPC, SEO, social media, email marketing, affiliates and Google Analytics;
  • Understanding of customer segmentation, especially in the C-Store, Grocery, QSR and Retail space;
  • Ability to manage multiple projects and deadlines with ease; – Experience in the administration of websites within WiX with knowledge of HTML;

ABILITIES AND QUALITIES

  • Below are some of the things that could make up your experience, but our goal is to hire people who can grow with us, so this is not an exhaustive list, nor is every experience a requirement. We want to make you the marketer you want to be.
  • Internship, degree, or other training in marketing fundamentals;
  • More than 2 years of experience in content creation, social media and/or digital campaigns.
  • Experienced copywriter, someone with a creative eye for storytelling and an expert at crafting a message;
  • Excellent attention to detail;
  • Great verbal and written communication skills;
  • Great organizational and project management capacity;
  • Passion for telling stories and being creative;

WORKING AT QSIC

There’s a lot going on at our company, so we keep our values ​​closely aligned with our vision and make it super simple to understand who we are and how we operate.

Honesty First

Invent Solutions

A team

learn every day

ADVANTAGES ADVANTAGES ADVANTAGES

  • Competitive salary package: MacBook to do your best work
  • Dual screens and general office stuff (I mean, we have pens!)
  • A very dog ​​friendly office. Pendlebury, MeeMee and Rufus are known for helping us stay real with a toss or 200 of a ball.
  • Flexible work arrangements (make the work week work for you!)
  • Employee Stock Option Plan: We live by our value of “one team” and work for all of our employees to celebrate together with curated music, great coffee, humble co-founders and no nonsense.

We were: Australia’s pioneering commercial music streaming platform.

We’re: A global big data analytics and experience design platform that brings the future of physical stores to life.

About us

QSIC’s mission is to transform the way retailers interact with their customers at the point of purchase through the power of sound and data. Our cutting-edge audio and information technology is poised to revolutionize the retail media industry and deliver unmatched value to retailers and shoppers alike.
We work with our clients and partners to enable large physical store networks to unlock new revenue streams through Audio Out Of Home (AOOH) retail media advertising, driving sales at the counter, validating offline attribution and focusing on creating powerful customer experiences in-Store.
We do this by combining our deep understanding of in-store advertising, product profiling, customer behavior, and integrations with transactional and third-party data sources to create and deliver exceptional customer results.
Launched in 2014, Qsic is the market leader in AOOH, influencing over 100 million point-of-purchase shoppers monthly.

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