A Wix Tutorial for Small Business Owners

A young businessman does errands in a coffee shop and checks his phone.

Image Source: Getty Images

Don’t be afraid to start building your website with Wix. With this step-by-step tutorial, you’ll be set for site building success.

When it comes time to build your site with Wix, it can seem a bit scary. However, Wix is ​​known for being easy to use, which means you can breathe easy.

From creating and promoting your personal brand to marketing yourself and building an online eCommerce powerhouse, this tutorial shows you how to use Wix and build your perfect site with ease.

How to Use Wix for Your Small Business CMS

From the first step of getting started with Wix to when you’re ready to click “publish,” this guide is designed to help you create a website with Wix, including getting started and using the Wix website builder.

No matter your industry or experience, you can follow these steps to get your small business website on Wix.

Step 1: Choose a Wix Platform

When it’s time to start building your site, you’re presented with two options of a Wix website builder: Wix Editor or Wix ADI. Both are easy to use, with one main difference: Wix Editor is the standard builder, allowing you to choose your template and then create it by dragging and dropping.

Wix ADI takes all building off your plate, using AI and your answers to a few basic questions to automatically create a site for you.

The Wix platforms to build a website.

When starting with Wix, you have the option to build with the Wix Editor or let AI build for you with the Wix ADI. Image Source: Author

Wix Editor is generally ideal for small businesses, as you don’t lose control and the ability to manage your site’s branding. At the same time, Wix ADI would be a better option if you don’t have time to create a website.

Tips for choosing which Wix experience:

  • Get to know its basics: Whether you use the Wix Editor yourself or choose to answer the Wix ADI questions, knowing some solid industry standards, as well as the basics of your business, will help you get through the initial phase.
  • Know your budget: Whichever builder you choose, you still need to sign up for a plan, so you’ll need to know if your budget is $0 per month, $30 per month, or even up to $750 per month.

Step 2: Build in a Template

You are not necessarily creating a website from scratch, but rather building and designing an already designed template. With over 500 Wix templates available, you’re spoiled for choice.

A screenshot of the Wix site templates for creating a website.

With Wix, you can choose the best templates for your site’s purpose. Image Source: Author

Once you’ve selected your template, you can begin the Wix website design process. Before you get too deep into the nitty-gritty, set up your design aesthetic and a core focus. You can upload images and media to the Wix library, use one of the many free images Wix offers, or opt for a combination of both.

If you have a logo or brand identity, you can upload that image at the beginning to have Wix automatically suggest color palettes around your brand. Ensuring your site is cohesive and a substantial part of your integrated marketing strategy.

Changing images is easy with Wix’s click-and-point feature: simply click on an image box to change an image. Do you want to add more images? Drag a media box where you want and upload your photo or choose from the Wix library of royalty-free options.

Tips for building on a template:

  • Narrow the field: Don’t just dive in blind. Take advantage of the template categories or use the search bar to narrow down your options.
  • Have your images at hand: Before you start your build, you should have your main logo and images on hand so you can design around them.

Step 3: Add and edit pages

Of course, the essence of any website is its pages and content. Wix sets you up with the basics: a home page, blog, and shop page, and you can edit directly in those presets. You can also add as many pages as you like with the simple Add Page button or remove a page by clicking the gear icon in your Wix dashboard.

Your pages are edited live, so you see published results as you build, eliminating the need to continually preview and redo. Don’t bother looking for a “save” button either, as Wix automatically saves your work for you.

A screenshot of the Wix sidebar for adding and editing pages.

The intuitive side toolbar allows you to add, edit and delete your pages. Image Source: Author

Tips for adding and editing pages:

  • Don’t keep what you don’t need: Don’t be afraid to delete pages. If you’re not selling products and it’s strictly a portfolio site, a shop page, for example, can be unnecessary clutter. You can always add pages back later, including store pages.
  • Use the duplicate function: For regular pages, the gear icon will offer the option to duplicate a page, so you can maintain a consistent style throughout without having to start from the beginning each time.

Step 4 – Select marketing integrations

After creating the necessary pages, you can set your site up for success by adding useful applications. From eCommerce to marketing to site management and more, the Wix App Store has a host of integrations that you can easily select and install for your site.

You can search by category, use the search toolbar to find something specific, or just browse through the best sellers to see what’s available.

Wix marketing integrations to promote and manage marketing campaigns.

There are various plugins available to increase the performance of your site. Image Source: Author

Tips for adding apps:

  • Check the prices: Some apps are free, others cost extra. Make sure you know where everything stands financially.
  • Be selective: The sheer number of options may tempt you to go a little overboard, but curb your enthusiasm and install only the apps you need, when you need them. This tip will make management much easier and less overwhelming.

Step 5: Set up SEO tools

Whether you want nominal exposure or are fully into website marketing, you want people to find your site easily. While there is no magic formula for ranking, Wix makes it easy to optimize your website from two points.

First, the settings gear on each page offers SEO help and guides you through the optimization steps for each page, including keyword and tag settings.

You can then set the most general SEO best practices for your entire site from the main dashboard, allowing you to connect to Google and even redirect from old links to preserve ranking.

A screenshot of the Wix SEO tools.

Prepare your site to rank in Google and other search engines with easy-to-follow best practices. Image Source: Author

Tips for setting up SEO tools:

  • Do your research: The art of keyword selection requires a bit of research, but look for keywords used by competitors in your industry and be smart when choosing them, as Wix only allows five per page.
  • Upgrade to SEO Wiz: While not available with the free plans, accessing SEO Wiz is time-consuming and takes the guesswork out of creating an SEO plan. By answering a few basic questions, you can allow Wix to create the most optimized plan for your needs.

Step 6: Optimize and Publish

Once the site is built, Google-ready and SEO-ready, it’s time to publish your website and go live. Before you commit to that final step, double check to make sure it’s also optimized for mobile and desktop.

In Wix Editor, select the mobile icon next to the desktop icon to switch to a mobile view. Wix has most likely already optimized your site, but it doesn’t hurt to check.

A screenshot of the Wix site optimization tools for mobile devices.

Easily switch your site view to mobile to ensure it looks great on all devices. Image Source: Author

Next, it’s time to hit the big blue Publish button in the top right corner, and that’s it. You are officially live.

Tips for optimizing and publishing:

  • Nothing is final: Just because you’ve published your site doesn’t mean you’re stuck with the way things are. With Wix Live Editing, you can change content, add or remove pages, and even do a full aesthetic overhaul behind the scenes as often as you like. And when you’re ready for your changes to go live, just hit Update.
  • Don’t skip optimization: Although it may seem like a small step, remember that search engines take mobile optimization into account when they rank pages, so make sure it’s optimized for mobile devices.

Running a Site with Wix

When getting any good CMS up and running, even a Wix alternative, there are steps to take.

But when it comes to using Wix, setup is not only intuitive by default, it’s also made easier by its easy-to-use site builder. Combine that with the easy steps in this Wix guide and you’ll be comfortable building a Wix website in no time.