7 components of a top-notch real estate website

It’s been a long time since Zillow, realtor.com Y red fin It replaced real estate websites as the destination for real estate listings, yet most agent, team, and brokerage websites still look the same as before.

Today’s consumers are not going to your website to search for listings. They want to know that you are legitimate, so they visit your website to make sure you are in business and to learn more about you.

Your website is an opportunity to build a brand and trust with potential customers. Think of it as an extension of your social media platforms. You want people to know what it would be like to work with you and to feel confident in your knowledge and experience.

Here are seven qualities for building a website that builds trust with your prospects:

1. Strategic images

Use images that invoke the emotion you want them to feel about your personal brand.

RE/MAX Oceanside uses water and beach imagery that invokes the feel of Maine (where they are located) with a sea glass color palette that matches the hue of their franchise colors and pairs well with their iconic starfish blue. .

2. The court

Tell them who you are and why they should choose you. Include a short “elevator” speech. What makes you different? What problem are you solving for them? Be specific.

Berkshire Dream Home is a brokerage that wholeheartedly invests in its agents, clients and community, and that comes through loud and clear with its elevator pitch.

3. Your personality

Be sure to show your personality. Use written content to describe your services, culture, and values ​​in an authentic way. Use photos of you and your team at events, in the community, and with your clients. Minimize stock photos.

4. Regular updates

Keep your content fresh and up to date. Including a blog helps with SEO and provides another avenue to share your knowledge and experience. If you decide to include a blog, keep in mind that you must commit to updating it on a weekly basis.

If you don’t update it regularly, it will look like the lights are on, but no one is home. Also, be sure to regularly audit the information and bios of everyone on your site and at each office location to ensure all information is correct.

5. Endorsements

Add reviews and testimonials. It’s always a good idea to let others sing your praises.

Reviews can be long, so please refrain from cutting and pasting a full review. Instead, pick one or two powerful sentences and quote them.

6. Calls to action

Make it easy for people to connect. Use CTAs (calls to action) in numerous places on every page of your site to encourage people to schedule time with you or interact with you.

7. An easy-to-use template

Use a plug-and-play platform. Platforms like Wix and WordPress are versatile, easy to maintain and edit, and have the built-in technology you need like hosting, SEO, loading performance, and accessibility.

The whole point of a real estate website is to sell itself, so when someone visits your site, you want them to leave feeling confident in their ability and ready to talk to you. Think of your site as an opportunity for people to know, like, and trust you.

Christine George is co-founder of Post & Beam Creative, a real estate design and marketing company.