There are many website building services on the market, and it can be difficult to determine which one is right for your business, which no doubt has its own specific needs.
While all builders tend to highlight the best features they offer, we’re here to discuss the warning signs to look out for when investing in a website builder and what you need to know to ensure you pick the best one for your business.
To make sure you don’t suffer from buyers’ remorse, or get stuck with a website building solution you’re not happy with, we recommend reading the fine print and understanding the terms and conditions of any website builder. of websites before making a commercial purchase. Do your research and read the fine print before you make a purchase so you can choose the best website builder (opens in a new tab) For your needs
1. Sneaky additional costs
Some of the most important things to consider when buying a website builder are hidden costs in the form of important features like social media integration, a custom domain name, or e-commerce. (opens in a new tab) analysis: that the service makes you believe that it will be included in the base price before you sign up, but in fact it is not.
Many website builders will offer a low introductory price and then increase the rate dramatically after the first payment period, often a year. This is something to keep in mind when choosing a builder, as it can end up costing you money and time in the long run, if you decide to rebuild your website on another platform.
Avoid website builders that have a dramatic increase in their fees after the first payment cycle, which will usually be indicated when you sign up for the service. Instead, invest in one that has a consistent monthly price or offers discounts on annual or multi-year pricing plans. This way, you can budget accordingly and not be surprised by an increase in fees in the future.
2. Lack of templates
The best website builders come with a wide selection of templates. Templates allow you to quickly create a professional-looking website without having to start from scratch. If a builder doesn’t have a wide selection of templates, or doesn’t allow you to import your own, your company’s website is likely to have a limited unique look, which will negatively affect your brand identity.
WordPress allows you to design and import your own themes, as well as select from a set of premium templates when you commit to certain website builder plans. wix (opens in a new tab) It has more than 200 templates for you to drag and drop your images, text and videos. Simply put, the more templates you have to select from, the better chance you have of finding one that fits the aesthetic you’re looking for.
3. No free plan and no money back guarantee
Some website builders will advertise a free trial, but will switch users to a paid plan after it ends. Others offer a money-back guarantee, but only if you cancel within the first 30 or 45 days.
To avoid long-term problems, choose a website builder with a basic free plan so you can test it out before committing to it. Also, look for one that has a money-back guarantee for some peace of mind if you end up dissatisfied with the product. That way, if you decide to switch, you’ve only spent time, not money, trying out the service.
4. No tutorials or user guides
When you’re first starting out with a website builder, it’s important to have access to tutorials or how-to guides. Some builders will advertise these resources to attract newcomers, but then make them hard to find or follow, and some simply don’t provide them at all.
Choose a website builder that offers easy-to-follow tutorials or how-to guides so you can start building your business website right away. Note that it is just as important to check if a service has an active community forum where you can ask questions and get help from other users.
To give your business the best chance of staying visible online, you should only consider builders that offer strong search engine optimization (SEO) tools. Look for basic tools like keyword research and meta tag optimization, as well as more advanced ones like sitemaps, robot tags, and canonical URLs.
These features are essential to optimizing your business website for search engines and making it easier for customers to find your business online. Consider investing in a website builder that offers all the SEO tools (opens in a new tab) that you think your business needs to use, so you can create and maintain a website that is friendly to both users and search engines.
Also, social media is now a vital part of any business, so it’s important that you choose a website builder that offers social media integration, especially if your business already has an existing social presence. This way, you can connect the company website to your social platforms, making it easy for visitors to find and share your content.
6. Limited customer support
Many website builders will advertise 24/7 customer support, but in fact only offer it during business hours. Others will have a limited number of ways to contact customer support, such as via email or chat only.
Choose a website builder that offers 24/7 customer support so you can get help when you need it. Look for one that offers several different ways to communicate with their customer support team, so you can choose the means of communication that’s most convenient for you.
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